Home > Articles

This chapter is from the book

Rideshare Apps

Location information is always important in an investigation because an investigator does not just search for incriminating evidence but also needs to identify where a suspect was. As you will learn, rideshare apps, like Uber, contain extensive geolocation data that is easily accessible.

Uber

Uber is a service that enables drivers to act as flexible contractors and provide transportation services that compete with traditional taxi services. Consumers, using the Uber mobile app, can search for a car service in their area. The benefit to the consumer is that they are visually provided with the mapped location of Uber cars in their vicinity and are provided with an upfront quote for a specific journey (or “ride”). Uber operates in approximately 600 cities worldwide. In the past, Uber has received negative press about its geolocation tracking of users, which raised a number of concerns regarding its privacy policies and potentially invasive data collection practices. In April 2017, the New York Times published a story that documented a meeting, at Apple headquarters, in 2015, between Travis Kalanick, CEO of Uber, and Tim Cook, CEO of Apple. The article alleged that Mr. Cook scolded Mr. Kalanick for identifying and tagging iPhones after the Uber app had been uninstalled or the device had been wiped. Apparently, this type of user identity coding violated the Apple developer terms of service agreement.

An article in the New York Times detailed how Unroll.me, which purported to purge your device’s email inbox of annoying advertising messages, was used to spy on competitors. The article documented how Unroll.me would scan a user’s inbox, identify if there were service receipts, from competing companies like Lyft, and then sell that information to Lyft’s competitor—Uber.

Since the introduction of iOS 5, Apple has been limiting app developer access to the iPhone’s UDID (unique device identifier). A notice from Apple stated, “Starting May 1, the App Store will no longer accept new apps or app updates that access the UDID; please update your apps and servers to associate users with the Vendor or Advertising identifiers introduced in iOS 6.” Apple now prefers that app developers utilize the official Apple advertising platform to track app users. Based on Apple’s advertising and privacy policy, it appears that Apple does collect user data and then subsequently shares it with third parties. Nevertheless, developers can obtain extensive information about an app user through the integration of the UIDevice object. The UIDevice object can be used by an app developer to determine the assigned name of the device, device model and iOS version, orientation (orientation property) of the device, battery charge (batteryState property), and distance of the device to the user (proximity-State property). Moreover, developers can integrate code, during app development, for third-party analytics. These third-party companies include Localytics, mixpanel, UXCam, and Fabric. Companies like Apptopia provide app developers with extensive, nay invasive, analytics on competitor apps.

The use of the user UDID has not always been employed for nefarious purposes. However, the UDID was often utilized to identify if an app user was legitimate and could block a customer’s access if an account was compromised or potentially stolen. Fingerprinting is yet another methodology, used by third parties, to uniquely identify users, based on application configuration. Fingerprinting is best known for identifying online users based on user settings from their browser, which may include user cookies and browser plug-ins. The Electronic Frontier Foundation (EFF) created a project known as Panopticlick (panopticlick.eff.org) to raise awareness about how your browser is used by advertisers, and others, to identify and track you on the Web. The EFF announced that 84% of online users can be uniquely identified by their browser.

According to Uber’s user privacy statement, there are two categories of information collected about users: (a) Information You Provide to Us, which can include name, email, phone number, postal address, profile picture, payment method, and (b) Information We Collect Through Your Use of Our Services, which can include location information, contacts, transactions, usage and preference, device information, call and SMS data, and log information. Of particular interest is the device information (hardware model, operating system and version, software and file names and versions, preferred language, unique device identifier, advertising identifiers, serial number, device motion information, and mobile network information). In terms of location information, Uber is not specific about the extent to which the user’s location is being tracked but states that they “may also collect the precise location of your device when the app is running in the foreground or background.” Uber provides more detailed information about the use of location services on its website under iOS App Permissions.

What is interesting is that during our installation of the Uber app, a dialog box appears and states that “Uber collects your location (i) when the app is open and (ii) from the time of the trip request through five minutes after the trip ends”, as displayed in Figure 10.21.

FIGURE 10.35

FIGURE 10.35 Uber dialog box during installation

Uber states in their FAQ that the reasoning behind this data collection is to “improve pickups, drop-offs, customer service, and to enhance safety.” However, users reported seeing the Uber app using location services weeks after the app was used and certainly beyond the stated 5 minutes. Uber responded to these reports blaming Apple’s iOS Maps extension that Uber uses to serve regional maps to their customers.

Perhaps unsurprisingly, Uber has invested heavily in data science to retain its competitive advantage, as evidenced by its aggressive recruitment of data scientists. We also know that Uber extensively uses a telematics pilot program, called Autohawk, to identify the location of its drivers and perform diagnostic testing on the vehicle to ensure passenger safety. In fact, Uber provides geolocation information, provided by its data visualization team, on its website at eng.uber.com/data-viz-intel. Uber integrates both Fabric and Localytics in its mobile app. Fabric provides companies, like Uber, with real-time information about the health of their app. These analytics include application crash analytics. Localytics provide location information.

As of November 2017, allegations abound about Uber’s competitor spy programs. The Waymo v. Uber lawsuit appears to indicate that Uber may have been involved in illegal espionage. A letter, submitted as evidence in this lawsuit and penned by Richard Jacobs, former Uber security executive, details Uber’s illegal practices of hiring actors to collect data and spy on their competitors. In the letter, Jacobs, who at the time had filed suit against Uber in the capacity of “whistleblower”, detailed practices that would lead to the theft of trade secrets related to competitor fares and driver incentives. To settle, Uber paid Jacobs $4.3 million at the time. His allegations have now been made public and have been used in a related case, Waymo v. Uber. In this case, a former employee allegedly sold trade secrets to Uber, prior to the company being acquired by Uber.

Pearson IT Certification Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Pearson IT Certification and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Pearson IT Certification products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.pearsonitcertification.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020